Whether presenting a product or principle, service or idea, we all engage in sales. Zig Ziglar presents winning techniques for getting a positive response and establishing dynamic relationships. Readers discover how to:
- project warmth, enthusiasm, and integrity
- Effectively use 100 creative closes
- Increase productivity and professionalism
- Overcome the five basic reasons people will not buy
- Deal respectfully with challenging prospects
If you are serious about improving your money game then you need to study this book. It is available in paperback and Audio.